While the challenges of running a home care agency vary by the day, executing the right marketing strategy may always be one of the major challenges. A business lives or dies by its ability to bring in—and retain—new clients, and marketing drives this business growth. As you’ve probably already noticed, there are a vast amount of marketing resources on the internet.
To help you out, we’ve compiled a list of some of the top marketing resources from across the industry. These articles, podcasts, videos, and playbooks should help you get your marketing efforts started off on the right foot – or help you make the most of what you’re already doing.
From Home Care Pulse
From ClearCare
From Hurricane Marketing
From Caring.com
Other resources
Marketing and recruitment
Another key challenge that home care agencies are facing is recruiting and retaining caregivers. With that in mind, there are many things you can do to improve the number of caregivers you’re onboarding. Here are some of our favorite resources that break down recruitment marketing.
This post was contributed by Megan Kujawa. Megan is a Content Marketing Specialist at Home Care Pulse with experience in digital and traditional marketing methods. Before working at Home Care Pulse, she assisted nonprofits and startups to secure funding and develop operations. Megan is passionate about helping small businesses grow from the ground up, while utilizing all digital and social channels. Megan is a Content Marketing Specialist at Home Care Pulse with experience in digital and traditional marketing methods. Before working at Home Care Pulse, she assisted nonprofits and startups to secure funding and develop operations. Megan is passionate about helping small businesses grow from the ground up, while utilizing all digital and social channels.