While the challenges of running a home care agency vary by the day, executing the right marketing strategy may always be one of the major challenges. A business lives or dies by its ability to bring in—and retain—new clients, and marketing drives this business growth. As you’ve probably already noticed, there are a vast amount of marketing resources on the internet.
To help you out, we’ve compiled a list of some of the top marketing resources from across the industry. These articles, podcasts, videos, and playbooks should help you get your marketing efforts started off on the right foot – or help you make the most of what you’re already doing.
From Home Care Pulse
- 15 Home Care Marketing Ideas
- Home Care Sales & Marketing: What Is and Isn’t Working Right Now
- Home Care Marketing 101: How To Create a Referral Marketing Strategy
- 10 Low Cost Marketing Ideas: Promoting Your Home Care Services in Metro Markets
- Growth Marketing for Startup Home Care Agencies
From ClearCare
- Home Care Marketing Monthlies
- How Your Home Care Business Can Build a Pipeline of Quality Job Applicants
From Hurricane Marketing
- Key Marketing Tip for the End of the Year
- The 4 Part Target Customer
- Marketing Under a Lockdown Part 1: Face to Face
- Marketing Under a Lockdown Part 2: Events and Gatherings
From Caring.com
- Four Home Care Sales and Marketing Trends to Pay Attention to in 2020
- Using Email to Nurture Prospective Clients
- Reaching Boomers and Seniors Via Social Media
- Social Media Marketing Basics and Best Practices
Other resources
Marketing and recruitment
Another key challenge that home care agencies are facing is recruiting and retaining caregivers. With that in mind, there are many things you can do to improve the number of caregivers you’re onboarding. Here are some of our favorite resources that break down recruitment marketing.
- The Marketing Tactic That Can Help You Hire Twice As Many Caregivers
- How to Use Social Media as a Caregiver Recruitment Tool
- Tap into Recruitment Marketing Data to Improve Hiring Results
This post was contributed by Megan Kujawa. Megan is a Content Marketing Specialist at Home Care Pulse with experience in digital and traditional marketing methods. Before working at Home Care Pulse, she assisted nonprofits and startups to secure funding and develop operations. Megan is passionate about helping small businesses grow from the ground up, while utilizing all digital and social channels. Megan is a Content Marketing Specialist at Home Care Pulse with experience in digital and traditional marketing methods. Before working at Home Care Pulse, she assisted nonprofits and startups to secure funding and develop operations. Megan is passionate about helping small businesses grow from the ground up, while utilizing all digital and social channels.
